Category Archives: {Published Work}

Message from San Diego Zoo {Published Work}

After going to San Diego’s Wild Animal Park for the first time in 2006 I fell in love with the place. I even bought a year pass.

On November 22, 2006 to started a group on Flickr called Wild Animal Park. At that time there was no such group. What started out with one member (me) quickly grew to 50, then 100, then 250 and now over 375 members in the group.

Since the group grew it caught the eye of the park. So Matt Steele the Social Media Planner from the park contact me in July. Here’s his message.

Hey Anthony,

My name is Matt Steele, Social Media Planner for the San Diego Zoo. I saw that you’re the admin for the Wild Animal Park Group, and I’m very impressed with the content you’ve created and solicited, and how much you’ve grown the group. I was wondering if you would be so kind as to make us an admin of the group as well so we can start leveraging the content. Thanks again for the great work!

Matt Steele
Social Media Planner
San Diego Zoo

How could I refuse the park admin permission. So I gave it to them. The cool thing, I still have my admin rights. I received a second message from Matt making my day!


Thanks for making us an admin of your group. We love what you’ve started, and we plan on utilizing the group as one of our main social media platforms. Again, great job and thanks!

Matt Steele
Social Media Planner
San Diego Zoo

Today I feel proud of what I started. Today the group is linked to the parks Facebook. Check them out ( and become a fan. While their check out “Join our flickr group and upload your Zoo & Park pics:”  That is the group I created.

Here are some of photographs from San Diego Wild Animal Park.

Anthony Lujan Photography
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